You know the now old saying, “There’s an app for that!” That’s more true in 2017 than in July 2008 when the iPhone App Store first opened. And there is a great temptation to grab every app for every possible use. After all, more is better, right?Not necessarily. Especially when creating a business or brand […]
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Are You Compliant With the FTC Rules For Endorsements? Simple site audit checklist will help ensure that you are compliant. Do you find yourself peeking out from behind the curtains, checking to see if the FTC is about to raid your blog because of the endorsements on your site? Okay, maybe not, but in light of […]
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Truth and Transparency: Guiding Principles of FTC Endorsement Compliance In a recent article [DATE/LINK to FTC Compliance Alert], I told you about the recent crackdown by the Federal Trade Commission on two social media influencers for what the FTC called deceptive endorsement practices. One comment on social media in response to this crackdown attributed […]
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It’s Business, Not Personal: Optimizing Your Instagram Account for a Professional Business Presence You created an Instagram account. Easy, right? Just fill in your name, company, a brief bio, this in a bunch of hashtags and you’re good to go. Just sit back and watch the fans grow. Or not. That may work fine for […]
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INFLUENCER MARKETING ALERT: FTC First Crackdown on Social Media Influencers On Sept. 7, 2017, the Federal Trade Commission (FTC) announced that it had settled the case against Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell, two social media influencers who are widely followed in the online gaming community. The FTC, in its first ever […]
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Perhaps the greatest opportunity in this era to become an entrepreneur and create a brand for yourself is through social media. The majority of us have seen new personalities: models, brands and companies emerge and become “Insta-Famous” seemingly overnight. While the popularity didn’t come to most of us that quickly, many people, mainly millennials have […]
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