Truth and Transparency: Guiding Principles of FTC Endorsement Compliance In a recent article [DATE/LINK to FTC Compliance Alert], I told you about the recent crackdown by the Federal Trade Commission on two social media influencers for what the FTC called deceptive endorsement practices. One comment on social media in response to this crackdown attributed […]
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Are You Compliant With the FTC Rules For Endorsements? Simple site audit checklist will help ensure that you are compliant. Do you find yourself peeking out from behind the curtains, checking to see if the FTC is about to raid your blog because of the endorsements on your site? Okay, maybe not, but in light of […]
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As influencer marketing becomes more and more commonplace, many techniques have separated themselves as the most effective ways to utilize influencer marketing on Instagram. When you have the attention of a large audience for a limited time, it’s important to maximize your ad content, or you risk wasting thousands of impressions. After thousands of […]
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You’ve heard the rumors and you can witness the success for yourself. Brands like Nike and Coca Cola are absolutely killing it on Instagram. It’s true that they may have a billion dollar ad budget, but it isn’t necessary when you have a billion dollar strategy. Turn your own brand into an Instagram success story […]
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Can you imagine spending $75,000 on just one Instagram post? That’s right. If your business hires a celebrity to promote your brand on Instagram, one tiny little post could cost you tens of thousands of dollars. This price tag isn’t on the high end either. According to Captiv8, $75,000 is actually the average charge for […]
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