Can you imagine spending $75,000 on just one Instagram post? That’s right. If your business hires a celebrity to promote your brand on Instagram, one tiny little post could cost you tens of thousands of dollars.
This price tag isn’t on the high end either. According to Captiv8, $75,000 is actually the average charge for a post on Instagram from accounts with three to seven million followers.
So, if dropping that much on one Instagram endorsement seems a little insane, there’s a cheaper alternative that may be right for your brand.
Forget about celebrities, all you need is the right audience.
First off, it’s important to identify why brands are paying so much for celebrity Instagram endorsements.
Here’s the recipe:
- Number of followers.
- Type of audience.
- A bit of hype.
If you take out the hype and look at what’s really so influential about celebrity Instagram endorsements, you’ll find that it’s mostly driven by the type of audience they attract.
Consumers “follow” the people and groups they can relate to. The accounts they admire and strive to emulate.
If you’ve found that your audience seems to scroll past traditional ads like they’re on autopilot, all you really need is exposure in places they’re paying attention.
Celebrity Instagram endorsements are met with skepticism.
Even ultra famous social media celebrities like the Kardashians are met with skepticism. This all too common selfie-with-product pose raises red flags.
Celebrities seem to insinuate it’s something they use personally and their own recommendation, yet followers can see from the ‘ad’ hashtag that it’s not. These ads are usually met with comments like, “Do they actually use this?”
Goodbye drama.
In an article interviewing an anonymous high-up social media exec, light is shed on what really happens behind the scenes of celebrity social media endorsements:
- Do influencers have guidelines for how much they charge?
“Nope. I wanted to hire one for a shoot, and he told me he was too busy, but if I doubled it, it would be fine. I saw him that weekend at a party in Brooklyn. He wanted more money. It was silly. It’s like your first job, and you don’t know what you’re worth, and you’re just throwing numbers out there.”
- The other issue is influencer agencies.
“..The big problem is, they don’t operate much like a traditional talent management company. They don’t provide insurance in case their talent doesn’t deliver or anything.”
That means your business has little protection should celebrities flake.
Stretch your hard-earned cash further.
Non-celebrity Instagram endorsements aren’t just a little cheaper.. We’re talking about a lot cheaper.
Here at Sponsored Social, our posting options start at just $60! Seriously. Your brand could advertise to millions of our followers for hundreds vs. the outrageous fees shown above.
So what are you waiting for? There’s no better time than now to connect with millennials where they’re paying attention; Instagram.